Black Women of Brazil

The site dedicated to Brazilian women of African descent

Blond ambition: the Brazilian Media’s Manufacturing of the white woman as standard of beauty and the place of black women


Top row: Sabrina Sato, Luciana Gimenez, Angélica, Eliana
Bottom row: Renata Fan, Amanda Françoso, Patrícia Poeta


“In a society aesthetically governed by a white paradigm…the lightness or whiteness of the skin…persists as a symbolic mark of imaginary superiority.” – 
Muniz Sodré

 In various other articles, we have highlighted the exclusion of Afro-Brazilians along with the overwhelming representation of white Brazilians in the mainstream media. We have also run a series of articles about interracial relationships which featured a roundtable discussion on the topic of black Brazilian men having a preference for white women, specifically blonds.

Fernanda Lima, Luize Altenhofen, Ana Hickman

In the same vein, this current post really speaks for itself. In articles from October 24, 2011 and January 31, 2012, there were two online articles that highlighted the beauty of white women in Brazil’s TV media. One article was entitled “Loiras da TV: as apresentadoras platinadas que fazem sucesso (TV’s blondes: the successful platinum colored hosts)” and the other “As dez apresentadoras de TV mais bonitas do Brasil (The ten most beautiful TV hosts)”. By its title, the first article is blatant in its promotion of blond beauty. In the second article, one has to look at the photos to note that none of the women regarded as the “most beautiful” of TV hosts are Afro-Brazilian. (Note: The photos in this article from Sabrina Sato to Xuxa are the 30 photos of the women presented in the two articles)

MDE Mulher article from January 31, 2012

What would explain the invisibility of any women of color on this list? One reason, or one might say, excuse, would be the relative lack of black TV hosts and journalists. Research shows that 86% of television hosts and 93% of journalists on Brazilian television programs are white. Which leads to the question of why there are so few Afro-Brazilians studying in the field of communications in universities and the further discussion of the battle over affirmative action policies to give more black Brazilians access to a college education. In regards to the other article, it’s obvious why there are no Afro-Brazilians on the list of “TV’s blonds”. But over the years, Brazil’s media hasn’t hidden the fact that it prefers blonds, a gross misrepresentation of the country’s population in which more than half of nearly 200 million citizens proclaim themselves non-white and where even the vast majority of white women do not have natural blond hair. Perhaps analyzing Brazil’s modeling industry where Afro-Brazilian women are also vastly under-represented can provide a few clues.

Moda e Luxo article from October 24, 2011

According to João Pina in his article, “On the Hunt for the Next Gisele“, “More than half of Brazil’s models are found among the tiny farms of Rio Grande do Sul, a state that has only one-twentieth of the nation’s population and was colonized predominantly by Germans and Italians.” Today, 81.4% of the population of Rio Grande do Sul defines itself as white. Part of Brazil’s standard of beauty owes itself to one of the state’s most famous citizens.

Model Gisele Bündchen

Correa and Santos citing Erika Palomino reveal that, “the standard of beauty of the Brazilian woman from fashion to the media is represented through the image of Gisele Bündchen, that conquered the world. Thin, with her princess features, full breasts and narrow hips, Gisele revolutionized the aesthetic standard in fashion and outside of it.” (1)

Top row: Lola Melnick, Mariana Ferrão, Patrícia Maldonado
Middle row: Christine Dias, Michelle Giannella, Renata Fan
Bottom row: Iris Stefanelli, Gianne Albertoni, Ellen Jabour

Although the domination of blondes and white women in general is blatantly obvious in the 21st century, the alarms of the coming of this European aesthetic were sounded decades ago. In 1987, anthropologist/historian Gilberto Freyre, whose works are widely credited with spreading the Brazilian myth of  “racial democracy” criticized the new standard that he noted. For Freyre, the morena type embodied by actress Sônia Braga was Brazil’s national beauty preference. Braga was short, slightly brownish skin, long, dark hair with a slight kink to it, big butt and small breasts. One could also see in Braga a racial mixture that wasn’t purely European, the Brazilian mestiça (mixed-race woman) that one could argue is embodied in actress Juliana Paes today (photos of Braga and Paes further below).

Top row: Christine Rocha, Mariana Weickert, Adriana Galisteu
Middle Row: Fernanda Lima, Marília Gabriela, Hebe Camargo*
Bottom row: Ana Hickmann, Ana Maria Braga, Eliana

For Freyre, Brazil was suffering from a European or “Yankee” (American) influence with the success of actresses like Vera Fischer. Fischer was a tall, white woman with blond, straight hair and a less rounded figure (2).

Actress Vera Fischer

An article from Veja magazine in 2000 proclaimed that Brazilian women didn’t become old, they became blond in reference to the fact that women of Brazil were some of the biggest consumers of hair coloring chemicals in the world (2). But in a country where people will immediately proclaim their pride in biggest the “biggest mixed race country” in the world, why do so many women adapt themselves to this standard? Psychologist Rachel Moreno explained it this way:

Angélica Ksyvickis Huck, Xuxa (Maria da Graça Meneghel)

“First, it is the fact that we are in a tropical country, with the body most exposed. The other is the imposed standard of beauty, that is absolutely Eurocentric, that of a young, white woman, straight hair, preferably blonde. It has nothing to do with the composition of the Brazilian. What surprised me was knowing that the model of beauty in Europe is the classic model of the Brazilian woman: a morena with curly hair and a body full of curves. In other words, what ends up as the standard of beauty is exactly that which is most difficult to achieve, in order to stimulate consumption.” (3)

 
Actresses Sônia Braga and Juliana Paes

In this sense, can we consider the promotion of the white woman as a standard of beauty to be consumed? With this domination of the European aesthetic as the ideal of beauty dominating airwaves and in the media in general, what effect might this have on the image of black women and mate selection of black males seeking partners in long-term relationships? As Tássia Fernanda de Oliveira Silva put it, because Brazilians live in a country that is dominated by a white paradigm, “black women are submitted to a process of racial selection that favors white women.” (4) As we have already discussed in previous articles, although racism persists in Brazil and affects all non-whites, racial identity remains fluid, not only due to racial admixture but also due to the fact that blackness for many is still a negative attribute to be avoided. We won’t tackle all of the implications of this issue in this post but three actors of the Salvador, Bahia-based Banda de Teatro Olodum theater group weighed in on this topic in a book about  their long-running theater piece entitled Cabaré da Rrrraça.

 Scene from Cabaré da Rrrraça
 
 

Cabaré is a popular piece that has toured throughout Brazil since the late 90s and tackles topics such as racism, racial identity, racially-charged sexual stereotypes and the black experience of African descendants in the state most recognized for its large black population: Bahia. On the topic of black men, black women, white women and interracial relationships, here are a few comments from Telma, Jamile and Jorge.

“Unfortunately, black women, mainly those that live in the periphery, are judged, most of them, as women for having sex with. Black women aren’t good for dating. Black women are for going out with and white women are for marrying. I’ve already heard this. Black mothers themselves say: I don’t want my son to marry a neguinha because I don’t want to have to deal with combing that hair. We’ve already heard this.”** (5) – Telma Souza

black Brazilian women

“This happens because we come from an upbringing in which they tell us that black is ugly, it stinks, it’s no good, blacks have bad hair…And who wants to deal with this? No one. So the black man seeks a white woman, with white skin so that he doesn’t see himself to say that he’s made it.” (5) – Jamile Alves

Jamile Alves

“The television shows us that the standard of beauty is the European standard. School gives us a standard that is not my face. When the guy that’s there in his community turns on the television, what’s cool is the blond from (musical group) Tchan, it’s Xuxa. The blonds have become the standard for these people. The soccer player, when he ascends and starts to earn money, the woman that he’s gonna marry is a blond. When the pagodeiro (pagode music musician) starts to rise in the media, his trophy is to be with a blond woman. I’m not generalizing. Love, love in interracial relations, exists, I am not saying that it doesn’t, but this is not always the case.” (5) – Jorge Washington

Jorge Washington

Often when the topic is the issue of racism in Brazil, one of the first things people will argue is that the existence of interracial relationships somehow “proves” that racism is not a problem in Brazil. But I would argue that interracial relationships and the perception of more harmonious racial relations have more to due with the history of submission on the part of the black Brazilian population rather than a lack of racism. If it is true that white women and white people in general are regarded as superior, more intelligent, more beautiful, more powerful, etc., and there doesn’t exist a widespread movement to counteract this hegemonic value system, it is very likely that the very population that is discriminated against has itself adapted to and accepted this set of ideals that marks them as inferior. In other words, if there is no “counter attack” of values, if there is no challenge or rejection to white supremacy, social relations would appear to be harmonious. As we have shown in various articles on this blog, the Afro-Brazilian population is consistently subjected to racism, racially-based social inequality, exclusion and genocidal rates of homicide. Even so, this doesn’t necessarily prove beyond a shadow of a doubt that the media is fully responsible for the superior position of white women in the feminine social hierarchy, but it is too powerful a tool to rule this out and for some people it is quite obvious. We will continue to develop this theme in future articles, but for now, we will leave you with the comments of three black women who shared their ideas on some of the topics discussed in this piece: Joana: Black actresses appear on television? Yes, they appear, still as maids. (4)

Cristina: I see the black woman in the media in a negative form. In no moment do they put blacks in an equivalent position to whites. They seek to show blacks in a way that for them will never change. Blacks will always be beneath whites and the media certainly does this. (4)

Solange: I am not pretty, I don;t think I’m pretty, pretty is other people. I am not pretty because compared to the standards of beauty, I really far back. I’m small, black and so many other things. And who thinks this way is not just me, it’s the society that thinks of the white woman with a great body, long, straight hair as beautiful. This doesn’t mean that I don’t like my color; of course I like it, but I have consciousness that the white woman is more well regarded. (4)

* – Long time television host, singer and actress passed away on September 29, 2012
** – Note that in her comments, Telma seems to be confirming the colonial era Brazilian saying in regards to race and sex: “White woman for marriage, mulata women for fucking and black women for work.” A number of studies have confirmed that many black Brazilian women feel that black Brazilian men have adapted this slave master’s ideal in their relations with black women. 

Sources: Mde Mulher, Moda e Luxo

Bibliography
1. Correa, Suzamar and Robson de Souza dos Santos. Modelo negra e comunicação de moda no Brasil: análise de conteúdo dos anúncios publicados na revista Vogue Brasil. Iniciacom, América do Norte, 4, sep. 2012
2. Goldenberg, Mirian. “Afinal, o que quer a mulher brasileira?” Psicologia Clínica, 2011, vol.23, n.1, p. 47-64
3. Moreno, Rachel. “A beleza virou um problema social.” A Gazeta, Vitória, Caderno Dia-a-dia, p. 16, 26 de abr. 2009. Entrevista concedida a Elaine Vieira
4. Silva, Tássia Fernanda de Oliveira. Representações de mulheres negras na mídia televisiva. Master’s Thesis. Universidade do Estado da Bahia.
5. Uzel, Marcos.Guerreiras do Cabaré: A mulher negra no espetáculo do Bando de Teatro Olodum. Salvador: EDUFBA, 2012 

16 comments on “Blond ambition: the Brazilian Media’s Manufacturing of the white woman as standard of beauty and the place of black women

  1. Anonymous
    December 6, 2012

    I feel that in the black Brazilian community there is a lot of self hate. I often wonder what would happen if black people in Brazil decided to embrace themselves and not give a hoot about what white people do and say. They [blacks and browns] do make up a majority of the population and are dripping with power, they just don't know it…yet

  2. Anonymous
    December 7, 2012

    yes, the media is one of the greatest perpetuators of colorism in brazil….its pretty unbeleivableit should be scrutanised and criticised at every turn for its white wash of brazilian culturei dont agree with the statement about interracial dating in brazil or the self hate by the black brazilian community…the black brazilian community for sure has to overcome those obsticles thrown in their path by white society, but, just because they dont react the way black americans think they are suposed to react , doesnt mean they are wallowing in self hatei do beleive the problems with black brazil cant be looked at with the same way that black america is looked at…that would be a mistake…where i agree there should be a counter attack of values and standards of beauty, especialy with so many extraordinarily beautuful black brazilian women, this isnt playing out in why there is interracial mixturei find black brazilian women's unfiltered aproach to feeling free to be able to date anyone , very refreshing…i dont think black brazilians are going overboard to marry white people, black brazilian women love black men, but, they have no hangups about dating white men

  3. MINASEK
    December 7, 2012

    "I do believe the problems with black Brazil can't be looked at with the same way that black america is looked at…that would be a mistake.."HOW CAN YOU SAY SOMETHING LIKE THAT ? Black Brazilian and American came from the same problem/history ( slavery) and its consequences. But compare the 2 situations. You have to lie to yourself OR BE SERIOUSLY BLIND TO NOT SEE THE HUGE DIFFERENCE BETWEEN THE 2 GROUPS.BRAZIL CLAIM TO HAVE THE SECOND LARGEST BLACK/BROWN POPULATION AFTER NIGERIA ( THE 1 ST) BUT LOOK AT THE POSITION AND VISIBILITY COMPARE TO AFRICAN AMERICAN WHO CLAIM TO BE A MINORITY… IT IS NIGHT AND DAY…. SO PLEASE. PLUS CAN YOU ELABORATE EXACTLY WHY WHY WE CAN NOT LOOK AT THE SAME WAY especially when you faced the same problems ?DON'T BE FOOL BY THE AMOUNT OF INTERRACIAL RELATIONSHIPS ( AN OBSESSION TO YOU) OR MIXED PEOPLE BECAUSE BRAZIL is the perfect example that racism exist and is very ALIVE in a "SO CALLED MIXED SOCIETY ". DURING A LONG TIME PEOPLE WERE CONVINCED THAT THE BEST WAY TO FIGHT RACISM AND INJUSTICE WAS BY ALLOWING OR ENCOURAGING INTERRACIAL RELATIONSHIPS ( mostly black/brown people who believed it of course ). I ALSO REMEMBERED A QUOTE THAT I USED TO HEAR WHEN I WAS YOUNG. "IN the future there will be no racism because everybody will be MIXED RACE ….. YEAH no black, no white,no brown just people with a little bit of each… AND OF COURSE THE ETERNAL " WE WILL BE LIKE BRAZILIANS … SUN, PEACE AND LOVE….".The problem is WHITE PEOPLE ARE ALWAYS AT THE TOP and the more black you have …THE MORE YOU WILL BE AT THE BOTTOM. And this system helps more the oppressor than YOU. I EXPLAIN.If you are a mixed race person in a racist society ( OPENLY OR NOT )you will definitively choose to identify yourself with the side of you which is closed to THE POWERFUL OR OPPRESSOR (white). YOU WILL NOT BE FOOL enough to choose THE VICTIM ( black/brown ). NOW THAT IS WHERE WHITE BRAZILIANS WERE VERY "CLEVER/EVIL ?. WE are a "Racial Democracy, there is No Racism" and IF for example YOU ARE/HAVE SOMETHING ELSE THAN BLACK- even if you look black- YOU ARE NOT BLACK YOU CAN BE WHITE ( on paper of course) because in reality YOU WILL BE TREATED LIKE A BLACK/BROWN PERSON and it will be the only experience that you will have. You will see White People IN BETTER POSITION and BLACK IN UNFAIR CONDITION (that you facing too) But you will not fight because You are "White" and Not black. You see "yourself" everywhere SO EFFECTIVELY YOU WILL THINK THAT YOUR PROBLEM IS ECONOMICAL/SOCIAL NOT RACIAL.With this state of mind you will never fight any injustice. Even the economic ones because to succeed you NEED TO REALIZE/ACCEPT THAT YOUR CONDITION/POSITION IN SOCIETY IS LINK TO YOUR APPARENT SKIN TONE/ORIGIN. AND THE ONLY SOLUTION LEFT IS…..TO DILUTE DILUTE BY MIXING THE MUCH AS YOU CAN SO MAYBE THE NEXT GENERATION WILL BE WHITE and have more chances/opportunities THAN YOURSELF BECAUSE YOU THINK THAT YOU WILL NEVER OVERCOME your situation.I AM NOT JUGGING, I AM JUST OBSERVING.

  4. Gatas Negras
    December 7, 2012

    "Anonymous":I can not be sure that you are the same person who frequently comments on the blog because "anonymous" people never leave their name, but I would like to address a few of your comments.i dont agree with the statement about interracial dating in brazil or the self hate by the black brazilian community…the black brazilian community for sure has to overcome those obsticles thrown in their path by white society, but, just because they dont react the way black americans think they are suposed to react , doesnt mean they are wallowing in self hate"i do beleive the problems with black brazil cant be looked at with the same way that black america is looked at…"I always respect the differences between the history of Afro-Brazilians and African-Americans, but at times, in reality, many times, there ARE similar situations (racism, white supremacy, exclusion), so what are the differences? One difference I note is the reaction to these situations. "that would be a mistake…where i agree there should be a counter attack of values and standards of beauty, especialy with so many extraordinarily beautuful black brazilian women, this isnt playing out in why there is interracial mixture"We are all entitled to our opinions and none of us can say for sure that the media has influence on mate selection. But, at the same time, if black women were the ones being featured on every television program, magazine cover and billboard in Brazil, you don't think more black men wouldn't want to have a black woman as their partner? The image of the "most desirable or beautiful woman" is a manufactured product in the same way that an I-Phone or a pair of Nikes are. I'm not saying women are products but the image that comes of across in the media IS a product and everyone is "endoctrinated" to want to consume the product that is deemed the best. "just because they dont react the way black americans think they are suposed to react , doesnt mean they are wallowing in self hate."I don't think it has to be a situation of wallowing in self-hate. If in your mind you have decided something is better than something else, it's simply a decision whether conscious or subconscious. And also, based on hundreds of reports, theses and dissertations coming out of Brazil, there is still a problem of identity as well as a clear acceptance of the Eurocentric standard of beauty. ".i dont think black brazilians are going overboard to marry white people, black brazilian women love black men, but, they have no hangups about dating white men"People love who they love. The question is, what are the reasons people choose who they choose? In a study by Claudete Alves and another by Ana Cláudia Lemos Pacheco, there are black women who would prefer to marry black men but they are always ignored by black men or only exploited as sexual partners. Also, what image does the continuous choice of blond/white women by prominent black athletes and musicians give to young black boys? What does it same about Brazilian society when prominent white men always choose white women and prominent black men always choose white women?

  5. Anonymous
    December 8, 2012

    ill address you first, gatasnegras ,what does the image of prominent black athletes and musicians with blond white women give to young black boys? first of all, that the truth is, people naturaly mix anyway . second, celebrities and the uber rich have differant lives than most of the rest of us.third, if people are noting that, it is only a spot light thrown on that one little group of celebrity people…do you really have an exact statistic how many black athletes or musicians or black celeibrities marry black mates? i would bet the majority of black celebrities, musicians and atheletes have black mates…and so what if there are a group who do end up with white mates? this over focus on celebrities and their personal choices takes the focus away from the real problemsand you site the study of black women who say they do prefer to marry black men…so that proves my point, and, i do beleive most black women in brazil probably are married to black men, so this is really just a political agenda that is getting hacked away at..blown out of perportion to the real problems, which have much more to do with straght out exclusion from the media, even if there is some really painstaking progress being madeand goes back a point i made that black brazilian women also have no filters about dating white men…yet , for some reason, people have to try to find something wrong about that …i just dont trust the psycho analysis that just gets to be nervous finger pointing and taking away from the real focus of how to confront racism i am in total agreement about the exclusion of the black woman from the media and standards of beauty of the black woman are not valued at all…does this affect young black men and how they think? we all get asaulted with these images of what is suposed to be what we are suposed to like…especialy sexual tastes…in the usa it was suposed to be white women and big breasts, but, boys will grow to be men and find their own tastes and the realities. if there is all this rejection of black brazilian women by black brazilian men, why would those unions be in the majority? men treat women badly in general, it doesnt break down in color, and women can also treat men badly also…and high percentages of each and all cheat on each other for something differant also.for sure gatasnegras , i have made a bunch of commentaries on here recently, but, i think you will agree that many times i have knowledge of what i am talking about and i have agreed with a lot of what you at gatasnegras , have said, but, i also have disagreed with some points and some commenters

  6. Anonymous
    December 8, 2012

    minasek , fist of all, i would never deny that the similar issues of slavery in the usa and brazil have similar affects on society and how it has affected the people brought from africa in slavery. these problems come right down into today, and should be of concern for all of us who want to change that.but, just as afro brazilian culture has similarities to afro american culture and other afro diasoporic communities , there are obvious differances also…samba is not the same as jazz even though there are remarkable parralel similarities.by the same token, the violent ku klux klan, lynchings, terrorist bombings like the alabama church, jim crow race laws, dont manifest in brazil the same way…even if there are neo nazi's down in braziljust as the struggle in south africa against apartheid is differant than the usa struggle, the struggle in brazil for black brazilians is and has been differant. there is not going to be a black revolution like went down in the states, there already is a class violen revolution, with organised crime establishing a huge network of heavily armed factions that are going up against the state in vilent confrontations played out in assasinaions of police right in sao paulo…but, this isnt playing out as a black revolution, but the causes are rooted in racism and the legacy of slaverythinking black brazilians have to feel the same way as black americans is a mistake, it doesnt fit the same way as for black america…also, the black american struggle is a work in progress, i dont think it is finished or in the best state it could be…america is one racialy devided country…and , while many are quite happey to be devided up, there are plenty of peole who think this is no solution…there is still a ways to go…the black civil rights movement, while being extremly important and has demonstrated very real gains to be proud of, still had its share of dogma , rheteric, and political activist agendas that ended up damaging the cause and still linger on in conflicts, like black women marrying white men, there is a huge argument in the black community about this now…because unrealistic expectations of who people are suposed to be with , were woven into the rheteric a long time ago, taking fanon through cleave and others and using some of his ideas to fuel a lot of sexual pshyco analysis that really is as much a waste of time as saying tap dancing was shucking and jiving, therefor absolutly anialating one of the most beautuful black american innovations in dancing ever, and it hasnt recoverd inspite of herculean efforts by the late gregory hines…or the movements regection of louis armstrong as being uncle tom , thank god wynton marsalis has restored his rightful status as one of the most important black americans in history..so , no, i dont think the black american civil rights movement is the only modal that is worth following for black brazilians.i think they have the right to find it their way,and if it doesnt have all the same dogma and rhetoric and division that the black american movement has…so what?this is actualy a crucial and vital and interesting time in black brazil since they are starting to painfully and painstakingly chip away at discrimination…people from the outside that just think they know better what black brazilians should be doing, ought to step back and look and listen first…did it ever occur to you that there is a lot you might not know about brazilian culture?i sure dont want womens lib coming down saying that brazilian women sitting on the beach in incredibly small bikinis , are sexualy objectifying themselves…that would be total bs…i already saw misconceptions about passistas from commenters on here on another thread…the notions of sexual objectification were wrong in my opinion and since the thread posed it as a question my answer was noby the way,i never said race mixing would cure brazil and make the great democracy…but brazil just has a lot of mixture, period…and its a great and wonderful and beautiful thing

  7. Gatas Negras
    December 11, 2012

    Anonymous: You wrote a lot of things so let me go right to your comments…"what does the image of prominent black athletes and musicians with blond white women give to young black boys? first of all, that the truth is, people naturaly mix anyway."I agree that people DO naturally mix but the question I am asking is what are the influences that lead people to make such choices? My question has to do with the same way products are marketed to people. Sometimes you may have a better product that is not as widely known as the other, more popular product, but because everybody wants the other product and the other product is on all the TV stations, in the magazines and all of his/her friends have it, the person doesn't even bother to consider the other product. My point is, none of us have preferences for things for no reason and this applies to mate selection. My question would be, and it's impossible to answer this, if it were black women on every single magazine cover, on all the talk shows, and white women were nearly invisible, would there be a different preference? "second, celebrities and the uber rich have differant lives than most of the rest of us.third, if people are noting that, it is only a spot light thrown on that one little group of celebrity people…do you really have an exact statistic how many black athletes or musicians or black celeibrities marry black mates?"True, celebrities and the uber rich DO have different lives than most of us, but unfortunately, millions of people aspire to live this lifestyle. Why do you think the "BE LIKE MIKE" commercials were so popular? Because even though there is only one Michael Jordan, many kids grow up wanting to "be like Mike", which is my point. In the same way that black kids, particularly in Brazil, need to see people who look like Joaquim Barbosa succeed, black boys and girls also need to see that black couples can succeed in Brazil without the necessity of "whitening" themselves. It's necessary that black boys don't view black women as not having the same "value" as white women. There was a report I read where a black guy explained that growing up in his house, the idea of dating/marrying a black woman wasn't even a possibility. It wasn't until after his divorce from a white woman and a new understanding of his identity could he have a relationship with a black woman. It is not simply a thing of, "I just fell in love". The question goes a lot deeper than this. In the context of Brazil's historical legacy of wanting the black race to disappear from the midst of the country, these are issues that must be faced if the black population in Brazil is to change their image and their lives. If you don't understand these concepts then we need to agree to disagree.

  8. Gatas Negras
    December 11, 2012

    To "Anonymous" again:"and you site the study of black women who say they do prefer to marry black men…so that proves my point, and, i do beleive most black women in brazil probably are married to black men"…I don't see how this proves your point. The point of my citing the article is that there are black women who prefer to marry black men but in all or most of their relationships, these women say that they end up in second place because the majority of black men they've had relationships with or sought relationships with desired, dated or married white women. The stats say that black women are least likely to marry, marry later and life and are more likely to spend their later years alone.

  9. Gatas Negras
    December 11, 2012

    To "Anonymous":"i do beleive most black women in brazil probably are married to black men, so this is really just a political agenda that is getting hacked away at.."Your points are actually proving MY points. Statistically speaking, black women are more likely to have a black husband than the other way around. There is another stat that shows that 75% of all mixed couples in Brazil are between black men and white women. The focus of the article is about the idea that black men have a preference for white women and not the other way around. Thus, your comments don't speak to the point of the article.

  10. Anonymous
    December 12, 2012

    75 percent mixed couples are between black men and white women doesnt negate that most black brazilian men are married to black women (or brown)…i mean look what you are focusing oni wonder if you did a poll on white brazilian women how many would say they are unhappy with how their husband is treating them? do you see how the statistics game works ?its amazing we dont hear about the many black celibraties who married black mates….ronaldo phenominon, after working his way through white models and actrises , is married with children to a light skinned black women, he is light skinned, they are very much alike….jair rodrigues has a long lasting mairedge and kids, djavon was married , now divorced , with a black women for a long time and had kids,we can go on and on, but, if people only want to focus on the mixed couples and some way implicate its "wrong"…nope i will not say it is wrong…and its definitly not the majoritymy main point is, yes, get black women, people etc in the media…that is what the problem is… scrutinising personal dating habits is less important than getting black people in the media..the rest takes care of itself…i absolutly beleive the media has excluded black women and their beauty…but what is really funny is , when black brazilian women get to be sensual and beautiful as passistas, you got the uptight crowd complaining they are dehumanising and sexualy exploited…no, you wont find me pointing nervous fingers at that and being uptight about it…this kind of "lets be uptight about everything" is a game that is only going to muddy and dirty up the waters in the long run the media and its comercial hype is interested in making us all feel inferior unless we buy the products they are hawkingbrazil actualy has great mixture , not because the government wanted to whiten up the country, they have it because so so many slaves were brought from africa to brazil and the portuguese who came and oversaw the slavery were in the minority and not really establishing living colonies like in the states…look at puerto rico, cuba, jamaica, all places with more slaves and not huge amount of white families…then you have way more mixture…the indian mix into the average brazilian is huge also…mixing has always gone down in brazil and always will…and, i 100 percent agree the black woman deserves a huge space in the media to be looked on as beautiful and productive…my argument is not against what this thread is saying about too many blondes as the examples in the media, its about over scrutinising interracial dating habitsi say the real important things to look at as well as racism in the media, are the articles you have been doing on black homicides, the prison conditions and how its mostly black and brown people.this is where the hoplessness at being black is being played out more than in dating habits..and, the fact that at most airport gates in brazil, the people waiting for flights are elite white people and their just arnt tham many black people who fly, the university situations, thank god there are quotas now, along with the scrutiny you are doing about the media, which im totaly on board with thatbut not dating habits….i think that is the least important aspect to scrutinise and is imported from the states , which is really uptight about interracial dating…on all sides…i want no part of this uptightness..or waste my time psycho analysing why people are atracted to other people , even if its the wrong reasons, when there are much more pressing issues as far as racism in brazil than that

  11. Anonymous
    December 12, 2012

    gatasnegras, i do think you are a class act…dont get me wrong…if we have to agree to disagree on this one aspect of scrutinising interracial dating habits, so be it…my biggest concern with this scrutiny, which is an import from the states, is that you look at the black man saying he initialy dated white women and them became "self aware" and now dates black women, and use that as an example as to why to scrutinise other interracial dating…that is an unhealthy trend and it implies there is something wrong with any interracial dating …now it becomes open season on scrutinising any interracial dating, since celebrities have their lives more looked at, they get put up on the chopping block first…but inevidably, any interracial couple starts to become cannon fodder for what could by psychologicaly wrong with them for being atracted to someone of a differant color…pretty soon , we all get uptight about interracial dating at all and we all feel a little nervous and second guessing about doing it…i dont want any part of this mentality…to be honest, gatasnegras, i dont think you do either

  12. Anonymous
    December 21, 2012

    Idiot poster… I'm from Brazil and i dont think that us midia are racist… What u want? Put 90% of tv shows of black people? Most are mixed(with a color like latin) and whites will see on wikipedia, Brazil is the 3 country that have more white in world!!!! Blacks are not the majority and only in a few states they have a hoght percentage… Yours loser that think that knows Brazil must be know more!!! The Brazil's tv have a lot of blacks!!! Yours try to put the "black power" in Brazil this only creates more racism like the your racist country,… In Brazil DONT HAVE racism all time we live in peace!!! Go to hell with your opinion about us!!! Idiot article!! I lost my time reading this!!!go to wikipedia there yours(readers) learn more about Brazil –' Idiot writer , survey revelated that 80% of brazilians have european ancestry and 55% afro and indigenous ancestry… Dont just in rio grande do sul that have europe ancestry but in all country !!! Loser writer!!!This just do a war inter-ethnic !!! We in Brazil dont need your opinion!!

  13. Pingback: Becoming a black woman: an identity in process | Black Women of Brazil

  14. Igor Sacht
    April 2, 2016

    Mixed Race people are not Black.

  15. Igor Sacht
    April 2, 2016

    if blacks want their beauty to be appreciated why they just go to Africa, people in Africa will welcome you with open arms with love and without racism.

  16. Igor Sacht
    April 2, 2016

    Blacks are not majority in Brazil, the majority of Brazilians are White, Mixed Race(any type), and Blacks in third.

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