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Whites still make up 90% of Brazilian advertising, but three recent commercials featuring Afro-Brazilians provide a glimmer of hope for racial diversity

February 16, 2017 Marques Travae 2

Note from BW of Brazil: One post (among many) revealed a fact that is quite shocking: “In Brazilian advertising, more than 90% of the protagonists […]

In Brazilian advertising, more than 90% of the protagonists continue to be white

March 27, 2016 Marques Travae 2

Note from BW of Brazil: So what else is new? In nearly every area of importance that one studies in Brazil, it is dominated by […]

Advertising and race: “Their fear is that white women won’t buy a product if the girl in the ad is black.”

October 24, 2013 Marques Travae 3

Note from BW of Brazil: Today’s piece is actually a follow up to an important piece of research featured here a few weeks back. The […]

Racism in Interracial Relationships: Taught to overvalue whiteness, black Brazilians increasingly analyzing their unions with whites

August 8, 2019 Marques Travae 0

Note from BW of Brazil: You know the story. Well, if you’ve been paying attention for any amount of time you do. Google the term […]

Why is it so hard to see beauty in black bodies? Deconstructing the ideal standard of whiteness

August 2, 2019 Marques Travae 1

Note from BW of Brazil: It is an honest and necessary question: Why is it so difficult to see beauty in black bodies? It is […]

Ministry of Education accused of racism after releasing ad showing a student entering college black but apparently coming out white with degree in hand

June 17, 2019 Marques Travae 0

Note from BW of Brazil: Honestly, after seeing what so many openly racist ads for several years, this particular advertisement doesn’t shock me at all. What […]

On Brazil’s Valentine’s Day, actress Luana Xavier wants to know what she’s missing that white women seem to have; including black men

June 14, 2019 Marques Travae 3

Note from BW of Brazil: Yesterday, June 12th, was the Dia dos Namorados in Brazil. It’s the day that couples across the country celebrate love and […]

Inspired by ‘Harlem Nights’, Léo Santana/ Thiaguinho video “Pretinho Tipo A” exhalts black beauty w/all-black cast; but are they ‘talking black, sleeping white’?

May 16, 2019 Marques Travae 7

Note from BW of Brazil: Could this be a situation that defines the idea of “taking two steps forward and one step back”? “One step […]

“It’s very complex the situation of a white telling the story of a black, without being in his place”: The absence of black representation behind the cameras

January 30, 2019 Marques Travae 1

Note from BW of Brazil: The time is long past due. We know that there are a number of talented Afro-Brazilian filmmakers that have directed […]

Although there have been improvements, Brazil’s advertising industry still reinforces stereotypes about the black population, study says

January 13, 2019 Marques Travae 2

Note from BW of Brazil: Needless, advertising in Brazil leaves much to be desired if were expecting a fair representation of the Brazilian population. It […]

Singer Ludmilla reveals that she prefers “moreno” (dark) men, not too “well hung” because you “shouldn’t have to feel pain”; is she admitting that she prefers white men?

December 26, 2018 Marques Travae 4

Singer Ludmilla reveals that she prefers “moreno” (dark) men, not too “well hung” because you “shouldn’t have to feel pain”; is she admitting that she […]

Even in poverty, it’s easier being white: Study finds that the salary of poor whites is 46% higher than that of poor blacks

December 4, 2018 Marques Travae 1

Study finds that the salary of poor whites is 46% higher than that of poor blacks According to research by the NGO Oxfam, socioeconomic inequalities […]

In new Perdigão Christmas commercial, a mostly black family is “thankful” for receiving a chicken that a mostly white family “donates”: What is the message here?

December 2, 2018 Marques Travae 0

In new Perdigão Christmas commercial, a mostly black family is “thankful” for receiving a chicken that a mostly white family “donates” By Marques Travae One […]

“Where are the white people?!?” New television commercial by Brazilian cosmetics chain receives 40% dislikes on You Tube after featuring a black family

August 2, 2018 Marques Travae 12

“Where are the white people?!?” New television commercial by Brazilian cosmetics chain receives 40% dislikes on You Tube. Why? It featured a black family on […]

Black Women Of Brazil

The site dedicated to Brazilian women of African descent

Search Results for "advertising" white

Whites still make up 90% of Brazilian advertising, but three recent commercials featuring Afro-Brazilians provide a glimmer of hope for racial diversity

In Brazilian advertising, more than 90% of the protagonists continue to be white

Advertising and race: “Their fear is that white women won’t buy a product if the girl in the ad is black.”

Racism in Interracial Relationships: Taught to overvalue whiteness, black Brazilians increasingly analyzing their unions with whites

Ministry of Education accused of racism after releasing ad showing a student entering college black but apparently coming out white with degree in hand

On Brazil’s Valentine’s Day, actress Luana Xavier wants to know what she’s missing that white women seem to have; including black men

“It’s very complex the situation of a white telling the story of a black, without being in his place”: The absence of black representation behind the cameras

Although there have been improvements, Brazil’s advertising industry still reinforces stereotypes about the black population, study says

Singer Ludmilla reveals that she prefers “moreno” (dark) men, not too “well hung” because you “shouldn’t have to feel pain”; is she admitting that she prefers white men?

In new Perdigão Christmas commercial, a mostly black family is “thankful” for receiving a chicken that a mostly white family “donates”: What is the message here?

“Where are the white people?!?” New television commercial by Brazilian cosmetics chain receives 40% dislikes on You Tube after featuring a black family

Present Black Parents: Collective brings together black mothers and fathers, to practice ancestral values, break stereotypes and become better parents

“Many of us forget that black men & black women can & should love each other”: Comedian Tia Má reflects on the color of love and state of black relationships

‘I wouldn’t accept a white man’, says funk singer MC Carol after criticism of rapper Karol Conka’s relationship

A celebrated symbol of black empowerment, rapper Karol Conka faces accusations of hypocrisy after going public with a white man

What does it mean to “palmitar”? Understanding the term that many use to define a black preference for white partners

Historic game in Rio as two black coaches face each in a Division A match; Bahia coach Roger Machado schools the media on the historic exclusion of black coaches

Going international! Meet the 13 most listened to Brazilian female rappers in the world

Senzala Hi-Tech: Music considers a future where black people “exist”; Inspired by Afro-futurism, the group recently released the album “Represença”

Increase of blacks at Curitiba Festival exposes racism in theater; stages across the country have become the center of the struggle for black representation

The “New” Concept of Beauty: Does the appearance of more black faces on Brazil’s magazine covers signal a new recognition of black beauty and success?

Only 7.4% of commercials feature black women in leading role, research reveals

Research shows increased presence of blacks in TV commercials; black men (1%-11%) and black women (4%-16%) see increases in representation

Did President Bolsonaro order Bank of Brazil to pull commercial from air because it featured too many black people?

Company Preta, meaning black woman, offers free and collaborative image bank: for the representation of the black woman in communications

Although there have been improvements, Brazil’s advertising industry still reinforces stereotypes about the black population, study says