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Whites still make up 90% of Brazilian advertising, but three recent commercials featuring Afro-Brazilians provide a glimmer of hope for racial diversity

February 16, 2017 Marques Travae 2

Note from BW of Brazil: One post (among many) revealed a fact that is quite shocking: “In Brazilian advertising, more than 90% of the protagonists […]

In Brazilian advertising, more than 90% of the protagonists continue to be white

March 27, 2016 Marques Travae 2

Note from BW of Brazil: So what else is new? In nearly every area of importance that one studies in Brazil, it is dominated by […]

Advertising and race: “Their fear is that white women won’t buy a product if the girl in the ad is black.”

October 24, 2013 Marques Travae 3

Note from BW of Brazil: Today’s piece is actually a follow up to an important piece of research featured here a few weeks back. The […]

“It’s very complex the situation of a white telling the story of a black, without being in his place”: The absence of black representation behind the cameras

January 30, 2019 Marques Travae 1

Note from BW of Brazil: The time is long past due. We know that there are a number of talented Afro-Brazilian filmmakers that have directed […]

Although there have been improvements, Brazil’s advertising industry still reinforces stereotypes about the black population, study says

January 13, 2019 Marques Travae 2

Note from BW of Brazil: Needless, advertising in Brazil leaves much to be desired if were expecting a fair representation of the Brazilian population. It […]

Singer Ludmilla reveals that she prefers “moreno” (dark) men, not too “well hung” because you “shouldn’t have to feel pain”; is she admitting that she prefers white men?

December 26, 2018 Marques Travae 1

Singer Ludmilla reveals that she prefers “moreno” (dark) men, not too “well hung” because you “shouldn’t have to feel pain”; is she admitting that she […]

Even in poverty, it’s easier being white: Study finds that the salary of poor whites is 46% higher than that of poor blacks

December 4, 2018 Marques Travae 1

Study finds that the salary of poor whites is 46% higher than that of poor blacks According to research by the NGO Oxfam, socioeconomic inequalities […]

In new Perdigão Christmas commercial, a mostly black family is “thankful” for receiving a chicken that a mostly white family “donates”: What is the message here?

December 2, 2018 Marques Travae 0

In new Perdigão Christmas commercial, a mostly black family is “thankful” for receiving a chicken that a mostly white family “donates” By Marques Travae One […]

“Where are the white people?!?” New television commercial by Brazilian cosmetics chain receives 40% dislikes on You Tube after featuring a black family

August 2, 2018 Marques Travae 11

“Where are the white people?!?” New television commercial by Brazilian cosmetics chain receives 40% dislikes on You Tube. Why? It featured a black family on […]

The loneliness of the black intellectual: Why do blacks ascending to positions of better socioeconomic stability almost without exception opt for a family with whites?

May 20, 2018 Marques Travae 6

Note from BW of Brazil: Sometimes when I consider the impact of indoctrination, social engineering and racism in Brazil, it sometimes looks to me like […]

Since 2011, Brazilian purchases of American sperm for artificial insemination has increased by 3,000%; 95% chose white male donors, 51% chose men with blue eyes

March 31, 2018 Marques Travae 3

Note from BW of Brazil: Well, well, what have we here but more evidence of what I’ve been pointing out since the debut of this […]

African-centered relationships, black solitude and the preference for whiteness

June 12, 2017 Marques Travae 5

Note from BW of Brazil: Ya know, this has been a topic that has received ample attention on this blog. And the reason is actually […]

Why do Afro-Brazilians identify so much with the series ‘Dear White People’? Perhaps because they are dealing with the very same issues presented in the film!

May 10, 2017 Marques Travae 7

Note from BW of Brazil: When I first got into studying racial politics in Brazil, I constantly read that Brazil was ‘different’. Race relations in […]

Three steps to sincere diversity in advertising: Recent commercials featuring black models/actors show how diversity in advertising is possible

April 15, 2017 Marques Travae 0

Note from BW of Brazil: The struggle for black representation in all areas of Brazilian society is an ongoing battle. And even with progress advancing […]

Black Women Of Brazil

The site dedicated to Brazilian women of African descent

Search Results for "advertising" white

Whites still make up 90% of Brazilian advertising, but three recent commercials featuring Afro-Brazilians provide a glimmer of hope for racial diversity

In Brazilian advertising, more than 90% of the protagonists continue to be white

Advertising and race: “Their fear is that white women won’t buy a product if the girl in the ad is black.”

“It’s very complex the situation of a white telling the story of a black, without being in his place”: The absence of black representation behind the cameras

Although there have been improvements, Brazil’s advertising industry still reinforces stereotypes about the black population, study says

Singer Ludmilla reveals that she prefers “moreno” (dark) men, not too “well hung” because you “shouldn’t have to feel pain”; is she admitting that she prefers white men?

In new Perdigão Christmas commercial, a mostly black family is “thankful” for receiving a chicken that a mostly white family “donates”: What is the message here?

“Where are the white people?!?” New television commercial by Brazilian cosmetics chain receives 40% dislikes on You Tube after featuring a black family

Since 2011, Brazilian purchases of American sperm for artificial insemination has increased by 3,000%; 95% chose white male donors, 51% chose men with blue eyes

African-centered relationships, black solitude and the preference for whiteness

Why do Afro-Brazilians identify so much with the series ‘Dear White People’? Perhaps because they are dealing with the very same issues presented in the film!

Three steps to sincere diversity in advertising: Recent commercials featuring black models/actors show how diversity in advertising is possible

First black doll store in Brazil to open in Rio; in a market where black dolls only make up 7% of the total, founder estimates she will sell 10,000 per month

Orixás for children: New book introduces children to the attributes of African deities and Afro-Brazilian culture in the struggle against religious intolerance

Welcome to 2019!! But before we move on, here’s a recap of the Top Ten new stories at Black Women of Brazil of 2018

Singer Ludmilla reveals that she prefers “moreno” (dark) men, not too “well hung” because you “shouldn’t have to feel pain”; is she admitting that she prefers white men?

A school for Bahia’s African descendants: Luiza Mahin School in Salvador immerses children in African/Afro-Brazilian History and Culture, instilling a pride in blackness

“With the résumé I have, I would be a millionaire, maybe if I wasn’t black”: Actress Cris Vianna gets real about being black in Brazil’s entertainment industry

“I’m black and have proudly celebrated my race since waiters of a famous hotel in Rio didn’t serve blacks in the restaurant”: Legendary singer Elza Soares’s powerful response to Vogue Brasil controversy

Brazilian film “Besouro” being shown again in Los Angeles at the Pan African Film Festival; movie about 1920s capoeira master was awarded best film in 2011

What is the link between Brazil’s world famous Carnival and religions of African-origin such as the Candomblé?

Black actresses of recent soap opera unite in empowering photo shoot; women represent a new generation that is making a difference on the small screen

Company Preta, meaning black woman, offers free and collaborative image bank: for the representation of the black woman in communications

Although there have been improvements, Brazil’s advertising industry still reinforces stereotypes about the black population, study says

In new Perdigão Christmas commercial, a mostly black family is “thankful” for receiving a chicken that a mostly white family “donates”: What is the message here?

“Where are the white people?!?” New television commercial by Brazilian cosmetics chain receives 40% dislikes on You Tube after featuring a black family

The historical construction of racism in Brazil: exclusion of blacks from access to land, low investment in education are factors in current racial inequalities