Camila Pitanga debuts as the new poster girl for Arezzo
Note from BW of Brazil: You can always tell when someone is involved or has a major project coming out because we start to see more of them on talk shows, in marketing ads and interviews, etc. And as such, it’s no coincidence that photos of actress Camila Pitanga as the poster girl of the Arezzo brand make their debut as she stars in a new prime time novela. While we like to report on media visibility or invisibility of black women, we always must pay attention to the manners in which these women are portrayed. Needless to say, Pitanga is not afraid to star in ads that present her in a sensuous manner, a topic frequently discussed here on the blog. So, how do you see this? In a way, Afro-Brazilian women that want to make it in the media are in a sort of “catch-22” situation. The media has a long history of presenting black women as either maids or sensual ‘mulatas’, but on the other hand, it’s almost impossible to develop a career without showing one is capable of displaying sensuality.
Actress is the face of winter 2015 campaign
By Diego Denck with material from Circolare
Camila Pitanga is the second black woman to have the lead role in a prime time Brazilian drama, the first being Taís Araújo in the 2009 novela Viver a Vida. Anticipating the success of her new novela the Arezzo shoes and accessories brand called the actress to do a photo editorial. Betting on her sensuality, the photo shoot presents a stunning Pitanga retuning to the small screen in her first novela since 2012’s Lado a Lado.
The Arezzo brought together a real dream team for its Winter 2015 campaign. Photographed in a studio in São Paulo, the shoot was under the direction of creative director Giovanni Bianco, responsible for some of singer Madonna’s album covers.
Photographed by Gui Paganini, in a setting inspired by the aesthetics of the houses of the 1950’s with its strong and saturated colors – Camila surprises with her poses. “We’ve worked together several times, but this time I asked for real acrobatics for Camila. The process was fun and we loved the result. Camila is wonderful, she goes beyond beauty and transmits talent and content,” said Giovanni Bianco.
The styling is done by Flavia Pommianosky and David Ramos with beauty by Henrique Martins.
The campaign will begin to be publicized across Brazil starting in March, the period in which Camila Pitanga is the protagonist of the new 9 o’clock Globo TV novela (soap opera) Babilônia.