Black Women of Brazil

The site dedicated to Brazilian women of African descent

Category Archives: advertisements

“Black is beautiful”…for wiping your ass??? Toilet paper company faces backlash after appropriating iconic slogan representing black pride to sell black toilet paper

Note from BW of Brazil: Wow, just…WOW! Ya know, I heard about this story from my friend Daniela Gomes’ Twitter feed. At the time I didn’t know what she was … Continue reading

October 28, 2017 · 5 Comments

Brazilians expect more representation from advertisements; 85% of blacks believes that companies must respect the diversity of their customers

Note from BW of Brazil: The data is there and has been there for years. In terms of the manner that the Brazilian media portrays Brazilians, the diversity of the … Continue reading

June 18, 2017 · 1 Comment

Black professionals are a minority in the first echelon of the Executive Branch

Note from BW of Brazil: Although one could argue that improvements have been made in terms of racial inequalities over the past decade or so, the gains that have been … Continue reading

April 23, 2014 · Leave a comment

While cosmetics market opens to black consumers, major name products continue to ignore them and there are still few black executives

The slogan “negro é lindo (black is beautiful)” seems to have left from militant movements to boosting the Brazilian cosmetic industry. by Cíntia Cardoso Recent releases of specific products for black consumers … Continue reading

March 30, 2013 · Leave a comment