Black Women of Brazil

The site dedicated to Brazilian women of African descent

Category Archives: advertising

“Black is beautiful”…for wiping your ass??? Toilet paper company faces backlash after appropriating iconic slogan representing black pride to sell black toilet paper


Note from BW of Brazil: Wow, just…WOW! Ya know, I heard about this story from my friend Daniela Gomes’ Twitter feed. At the time I didn’t know what she was … Continue reading

October 28, 2017 · 5 Comments

Brazilians expect more representation from advertisements; 85% of blacks believes that companies must respect the diversity of their customers


Note from BW of Brazil: The data is there and has been there for years. In terms of the manner that the Brazilian media portrays Brazilians, the diversity of the … Continue reading

June 18, 2017 · 1 Comment

Three steps to sincere diversity in advertising: Recent commercials featuring black models/actors show how diversity in advertising is possible


Note from BW of Brazil: The struggle for black representation in all areas of Brazilian society is an ongoing battle. And even with progress advancing at an ever so slow … Continue reading

April 15, 2017 · Leave a comment

Bombril is accused of racism due to campaign featuring a black maid


Note from BW of Brazil: So what else is new here? Before addressing this latest controversy, allow me to refer to a comment posted on a previous article on a … Continue reading

April 30, 2015 · 5 Comments

Black professionals are a minority in the first echelon of the Executive Branch


Note from BW of Brazil: Although one could argue that improvements have been made in terms of racial inequalities over the past decade or so, the gains that have been … Continue reading

April 23, 2014 · Leave a comment

Advertising and race: “Their fear is that white women won’t buy a product if the girl in the ad is black.”


Note from BW of Brazil: Today’s piece is actually a follow up to an important piece of research featured here a few weeks back. The study surveyed over 1,500 Brazilians … Continue reading

October 24, 2013 · 3 Comments

Racism in the retail store window displays


by Ana Rita Dutra   Sometimes when I walk through a few corridors of shops in the malls of Porto Alegre, I’m don’t feel Brazilian. In the posters and advertisements, I … Continue reading

November 28, 2012 · 1 Comment