Advertising

“Where are the white people?!?” New television commercial by Brazilian cosmetics chain receives 40% dislikes on You Tube after featuring a black family

August 2, 2018 Marques Travae 9

“Where are the white people?!?” New television commercial by Brazilian cosmetics chain receives 40% dislikes on You Tube. Why? It featured a black family on […]

The historical construction of racism in Brazil: exclusion of blacks from access to land, low investment in education are factors in current racial inequalities

July 15, 2018 Marques Travae 2

Note from BW of Brazil: I’m quite sure that even as this blog will be completing seven years of exposing the racial situation in Brazil, […]

Turning white: Why do they whiten blacks in movies, soap operas, advertisements and in history?

November 23, 2017 Marques Travae 1

Note from BW of Brazil: You’ve seen it before…Think about it. When was the last time you saw a film, TV series or advertisement that […]

“If I don’t see myself, I don’t buy”: Advertiser creates the “Buy or Don’t Buy” platform that lists companies that include black people in their campaigns

November 20, 2017 Marques Travae 1

Note from BW of Brazil: In reality, this is what it’s all about. What a lot of black folks from old-school social movements don’t […]

Meet Ana Flávia: From Salvador, Bahia, she recently made history after becoming the first black woman to win the Ford Models contest

December 15, 2016 Marques Travae 4

Note from BW of Brazil: Well anyone who heard about this story recently just knew that she would make headlines here at BW of Brazil! […]

Persecuted as the only black woman in a beauty pageant, Carolina Pinheiro dos Passos says: “I represent blacks!”

November 4, 2015 Marques Travae 1

Note from BW of Brazil: One can gain quite a bit of insight into how race plays out in many minds by simply analyzing something […]

Overcoming obesity and becoming a champion weightlifter, in search for sponsors, Josélia Oliveira was told they wouldn’t support her because “blacks don’t sell”

October 24, 2015 Marques Travae 0

Note from BW of Brazil: It’s always great to see people overcoming obstacles and fighting their place in the sun even when there are those […]

Agency criticized over photo: Calls itself Agência Africa but photo of staff doesn’t feature any black people

October 18, 2015 Marques Travae 2

Note from BW of Brazil: Sometimes one has to wonder, before being criticized does anyone seriously think about the things they do? I often wonder […]

One state’s ad for World Breastfeeding Week harks back to Brazil’s slavery era

August 15, 2015 Marques Travae 1

Note from BW of Brazil: In yesterday’s post, we mentioned how, because of the legacy of slavery, “something as simple as changing the skin color […]

Behind the briefing: Black women in advertising

November 18, 2014 Marques Travae 7

Note from BW of Brazil: When one lives in a country in which the idea of a “racial democracy” is constantly being propagated (either by […]

Actor Érico Brás, wife Kênia and children make creative online videos in response to lack of black Brazilians in TV commercials

January 3, 2014 Marques Travae 0

Note from BW of Brazil: The issue of the absence or extreme under-representation of Afro-Brazilians in the media, including televisions commercials, has been in the […]

“We, black women are invisible to the media”, says women’s rights institute vice executive director

December 23, 2013 Marques Travae 0

Note from BW of Brazil: The interview below continues along the lines of much of the analysis found daily on this blog. Please see the previous […]

Modern day Brazilian “fashion colonialism”: Africa is the inspiration for São Paulo Fashion Week; nearly all the models are white

November 1, 2013 Marques Travae 0

Note from BW of Brazil: Well, here we go again! Another São Paulo Fashion Week extravaganza, another black model shut out. In reality, this shouldn’t […]

Advertising and race: “Their fear is that white women won’t buy a product if the girl in the ad is black.”

October 24, 2013 Marques Travae 3

Note from BW of Brazil: Today’s piece is actually a follow up to an important piece of research featured here a few weeks back. The […]

Black Women Of Brazil

The site dedicated to Brazilian women of African descent

“Where are the white people?!?” New television commercial by Brazilian cosmetics chain receives 40% dislikes on You Tube after featuring a black family

The historical construction of racism in Brazil: exclusion of blacks from access to land, low investment in education are factors in current racial inequalities

Turning white: Why do they whiten blacks in movies, soap operas, advertisements and in history?

“If I don’t see myself, I don’t buy”: Advertiser creates the “Buy or Don’t Buy” platform that lists companies that include black people in their campaigns

Meet Ana Flávia: From Salvador, Bahia, she recently made history after becoming the first black woman to win the Ford Models contest

Persecuted as the only black woman in a beauty pageant, Carolina Pinheiro dos Passos says: “I represent blacks!”

Overcoming obesity and becoming a champion weightlifter, in search for sponsors, Josélia Oliveira was told they wouldn’t support her because “blacks don’t sell”

Agency criticized over photo: Calls itself Agência Africa but photo of staff doesn’t feature any black people

One state’s ad for World Breastfeeding Week harks back to Brazil’s slavery era

Behind the briefing: Black women in advertising

Modern day Brazilian “fashion colonialism”: Africa is the inspiration for São Paulo Fashion Week; nearly all the models are white

Advertising and race: “Their fear is that white women won’t buy a product if the girl in the ad is black.”

In a hospital in Conceição de Macabu, Dr. Fred Nicácio shares the reaction of a 74-year old black woman’s joy at being consulted by a black doctor for the first time in her life

On this loneliness of the black man: Victims of abandonment, imprisonment, murder and residents of psychiatric hospitals, why do feminists conveniently forget these men?

Beyond the Disney fairy tales: When we ignore that the real cause of the result of black relationships is a consequence of racism

Afrocentric love is, in addition to taking care of ourselves, a detoxification process from a Eurocentric standard that affects us all

Coming to terms with female palmitagem (preference for whiteness): “Deeply hurt and exploited, I no longer want to be used as a sex hole for white boys”

Set in Bahia with a primarily black cast, award-winning “Café com Canela” is first full-length fictional film directed by a black woman in 34 years; movie makes its debut across the country this month

Controversial funk singer, Mr. Catra, husband to three wives and father of 32 children, dies at age 49

In the city of Salvador, the capital of “Black Bahia”, contestants prepare for the third annual ‘Miss and Mister Guetto’ contest to be held on September 15

As the Brazilian media continues to marginalize their talents, Afro-Brazilian actors take to stages in Rio to bring the black voice and experience to the public

“É uma coisa de preta!” (It’s a Black Thing): In front of near all-black audience, six Afro-Brazilian comics debut black stand up comedy making light of racism

“Where are the white people?!?” New television commercial by Brazilian cosmetics chain receives 40% dislikes on You Tube after featuring a black family

The historical construction of racism in Brazil: exclusion of blacks from access to land, low investment in education are factors in current racial inequalities

Turning white: Why do they whiten blacks in movies, soap operas, advertisements and in history?

“If I don’t see myself, I don’t buy”: Advertiser creates the “Buy or Don’t Buy” platform that lists companies that include black people in their campaigns

Meet Ana Flávia: From Salvador, Bahia, she recently made history after becoming the first black woman to win the Ford Models contest