Only 7.4% of commercials feature black women in leading role, research reveals
Only 7.4% of commercials feature black women in lead role, research reveals It’s basically the rule in any segment of Brazilian society. If there appears […]
Advertising
Research shows increased presence of blacks in TV commercials; black men (1%-11%) and black women (4%-16%) see increases in representation
Note from BW of Brazil: There was no way I couldn’t notice it. Everyday in the city of São Paulo millions of people take the […]
Did President Bolsonaro order Bank of Brazil to pull commercial from air because it featured too many black people?
Note from BW of Brazil: Ya know, all the while that Jair Bolsonaro was campaigning to become the President of Brazil, he let people know […]
Company Preta, meaning black woman, offers free and collaborative image bank: for the representation of the black woman in communications
Note from BW of Brazil: Now this is an area that I can most def relate to. When you run a blog, there is always a […]
Although there have been improvements, Brazil’s advertising industry still reinforces stereotypes about the black population, study says
Note from BW of Brazil: Needless, advertising in Brazil leaves much to be desired if were expecting a fair representation of the Brazilian population. It […]
In new Perdigão Christmas commercial, a mostly black family is “thankful” for receiving a chicken that a mostly white family “donates”: What is the message here?
In new Perdigão Christmas commercial, a mostly black family is “thankful” for receiving a chicken that a mostly white family “donates” By Marques Travae One […]
“Where are the white people?!?” New television commercial by Brazilian cosmetics chain receives 40% dislikes on You Tube after featuring a black family
“Where are the white people?!?” New television commercial by Brazilian cosmetics chain receives 40% dislikes on You Tube. Why? It featured a black family on […]
The historical construction of racism in Brazil: exclusion of blacks from access to land, low investment in education are factors in current racial inequalities
Note from BW of Brazil: I’m quite sure that even as this blog will be completing seven years of exposing the racial situation in Brazil, […]
Meet Ana Flávia: From Salvador, Bahia, she recently made history after becoming the first black woman to win the Ford Models contest
Note from BW of Brazil: Well anyone who heard about this story recently just knew that she would make headlines here at BW of Brazil! […]
Persecuted as the only black woman in a beauty pageant, Carolina Pinheiro dos Passos says: “I represent blacks!”
Note from BW of Brazil: One can gain quite a bit of insight into how race plays out in many minds by simply analyzing something […]
Overcoming obesity and becoming a champion weightlifter, in search for sponsors, Josélia Oliveira was told they wouldn’t support her because “blacks don’t sell”
Note from BW of Brazil: It’s always great to see people overcoming obstacles and fighting their place in the sun even when there are those […]
Agency criticized over photo: Calls itself Agência Africa but photo of staff doesn’t feature any black people
Note from BW of Brazil: Sometimes one has to wonder, before being criticized does anyone seriously think about the things they do? I often wonder […]
One state’s ad for World Breastfeeding Week harks back to Brazil’s slavery era
Note from BW of Brazil: In yesterday’s post, we mentioned how, because of the legacy of slavery, “something as simple as changing the skin color […]
Behind the briefing: Black women in advertising
Note from BW of Brazil: When one lives in a country in which the idea of a “racial democracy” is constantly being propagated (either by […]