Advertising Archives - Black Women Of Brazil

“Advertising itself was born racist”: Brazil’s advertising industry continues to value whiteness, but black presence has recently increased, what does this mean?

January 12, 2020 Marques Travae 0

Note from BW of Brazil: Last month, on December 24th, made 20 years since I developed an interest in Brazil. And in the two decades […]

With November being the Month of Black Consciousness in Brazil, recently released study provides insight into the most pressing issues of the black population

November 24, 2019 Marques Travae 0

With November being the Month of Black Consciousness in Brazil, recently released study provides insight into the most pressing issues of the black population By […]

Only 7.4% of commercials feature black women in leading role, research reveals

October 10, 2019 Marques Travae 0

Only 7.4% of commercials feature black women in lead role, research reveals It’s basically the rule in any segment of Brazilian society. If there appears […]

Research shows increased presence of blacks in TV commercials; black men (1%-11%) and black women (4%-16%) see increases in representation

October 1, 2019 Marques Travae 0

Note from BW of Brazil: There was no way I couldn’t notice it. Everyday in the city of São Paulo millions of people take the […]

Did President Bolsonaro order Bank of Brazil to pull commercial from air because it featured too many black people?

April 27, 2019 Marques Travae 1

Note from BW of Brazil: Ya know, all the while that Jair Bolsonaro was campaigning to become the President of Brazil, he let people know […]

Company Preta, meaning black woman, offers free and collaborative image bank: for the representation of the black woman in communications

January 16, 2019 Marques Travae 0

Note from BW of Brazil: Now this is an area that I can most def relate to. When you run a blog, there is always a […]

Although there have been improvements, Brazil’s advertising industry still reinforces stereotypes about the black population, study says

January 13, 2019 Marques Travae 2

Note from BW of Brazil: Needless, advertising in Brazil leaves much to be desired if were expecting a fair representation of the Brazilian population. It […]

In new Perdigão Christmas commercial, a mostly black family is “thankful” for receiving a chicken that a mostly white family “donates”: What is the message here?

December 2, 2018 Marques Travae 0

In new Perdigão Christmas commercial, a mostly black family is “thankful” for receiving a chicken that a mostly white family “donates” By Marques Travae One […]

“Where are the white people?!?” New television commercial by Brazilian cosmetics chain receives 40% dislikes on You Tube after featuring a black family

August 2, 2018 Marques Travae 10

“Where are the white people?!?” New television commercial by Brazilian cosmetics chain receives 40% dislikes on You Tube. Why? It featured a black family on […]

a construc3a7c3a3o histc3b3rica do racismo no brasil

The historical construction of racism in Brazil: exclusion of blacks from access to land, low investment in education are factors in current racial inequalities

July 15, 2018 Marques Travae 2

Note from BW of Brazil: I’m quite sure that even as this blog will be completing seven years of exposing the racial situation in Brazil, […]

Meet Ana Flávia: From Salvador, Bahia, she recently made history after becoming the first black woman to win the Ford Models contest

December 15, 2016 Marques Travae 4

Note from BW of Brazil: Well anyone who heard about this story recently just knew that she would make headlines here at BW of Brazil! […]

Persecuted as the only black woman in a beauty pageant, Carolina Pinheiro dos Passos says: “I represent blacks!”

November 4, 2015 Marques Travae 1

Note from BW of Brazil: One can gain quite a bit of insight into how race plays out in many minds by simply analyzing something […]

Overcoming obesity and becoming a champion weightlifter, in search for sponsors, Josélia Oliveira was told they wouldn’t support her because “blacks don’t sell”

October 24, 2015 Marques Travae 0

Note from BW of Brazil: It’s always great to see people overcoming obstacles and fighting their place in the sun even when there are those […]

Agency criticized over photo: Calls itself Agência Africa but photo of staff doesn’t feature any black people

October 18, 2015 Marques Travae 2

Note from BW of Brazil: Sometimes one has to wonder, before being criticized does anyone seriously think about the things they do? I often wonder […]

Black Women Of Brazil

The site dedicated to Brazilian women of African descent

Advertising

“Advertising itself was born racist”: Brazil’s advertising industry continues to value whiteness, but black presence has recently increased, what does this mean?

With November being the Month of Black Consciousness in Brazil, recently released study provides insight into the most pressing issues of the black population

Only 7.4% of commercials feature black women in leading role, research reveals

Research shows increased presence of blacks in TV commercials; black men (1%-11%) and black women (4%-16%) see increases in representation

Did President Bolsonaro order Bank of Brazil to pull commercial from air because it featured too many black people?

Company Preta, meaning black woman, offers free and collaborative image bank: for the representation of the black woman in communications

Although there have been improvements, Brazil’s advertising industry still reinforces stereotypes about the black population, study says

In new Perdigão Christmas commercial, a mostly black family is “thankful” for receiving a chicken that a mostly white family “donates”: What is the message here?

“Where are the white people?!?” New television commercial by Brazilian cosmetics chain receives 40% dislikes on You Tube after featuring a black family

The historical construction of racism in Brazil: exclusion of blacks from access to land, low investment in education are factors in current racial inequalities

Meet Ana Flávia: From Salvador, Bahia, she recently made history after becoming the first black woman to win the Ford Models contest

Persecuted as the only black woman in a beauty pageant, Carolina Pinheiro dos Passos says: “I represent blacks!”

Overcoming obesity and becoming a champion weightlifter, in search for sponsors, Josélia Oliveira was told they wouldn’t support her because “blacks don’t sell”

Agency criticized over photo: Calls itself Agência Africa but photo of staff doesn’t feature any black people

Back with his wife after a brief separation, actor Érico Bras talks about black love: “It’s important that black men unite with black women”

Meet 7-year old Luís Henrique from Bahia; he’s already been chosen by a modeling agency and is being groomed for television

With cuts in government investment in the health care system, the spread of the coronavirus affects the lives of black Brazilians more

“We’re used to thinking white is prettier, cleaner” – Palmitagem: A term that has caused a necessary discomfort in thinking about race and relationships

Palmitagem (swirling) is a very big relationship of self-hate; seeking in whites a love that they destroyed within you and your ancestors is bizarre

Back with his wife after a brief separation, actor Érico Bras talks about black love: “It’s important that black men unite with black women”

After a short hospital stay, actress Erika Ferreira, 39, passes away in Rio; symptoms thought to be connected to Covid-19; test results pending

“Malcolm X’s assassins were black”: Director José Padilha makes reference to Malcolm X’s killers to justify the absence of Afro-Brazilian directors in TV series

“There are no Brazilian Spike Lees”: Writer of series on slain councilwoman Marielle Franco ignores award-winning black Brazilian filmmakers to justify absence of blacks on TV project

Why is an award-winning actor appearing on a reality show? The challenge of being a black actor in the Brazil’s film and TV industry: The case of Babu Santana

“Advertising itself was born racist”: Brazil’s advertising industry continues to value whiteness, but black presence has recently increased, what does this mean?

With November being the Month of Black Consciousness in Brazil, recently released study provides insight into the most pressing issues of the black population

Only 7.4% of commercials feature black women in leading role, research reveals

Research shows increased presence of blacks in TV commercials; black men (1%-11%) and black women (4%-16%) see increases in representation

Did President Bolsonaro order Bank of Brazil to pull commercial from air because it featured too many black people?