Advertising Archives - Black Women Of Brazil

Bombril scouring pad “Krespinha” re-released; product debuted in 1950s using racist image of a black girl – stereotypes associate product with black hair

June 20, 2020 Marques Travae 0

Note from BW of Brazil: So, here we go again. I’ve said it before, sometimes I really do believe that companies do things precisely because […]

“Where are the Brazilian children?”: Brazilian governmental campaign for economic recovery features all white-skinned children with Caucasian features

May 8, 2020 Marques Travae 1

Note from BW of Brazil: OK, I know this story actually made headlines two weeks ago, but as a blog that discusses Brazil from a […]

“Advertising itself was born racist”: Brazil’s advertising industry continues to value whiteness, but black presence has recently increased, what does this mean?

January 12, 2020 Marques Travae 0

Note from BW of Brazil: Last month, on December 24th, made 20 years since I developed an interest in Brazil. And in the two decades […]

With November being the Month of Black Consciousness in Brazil, recently released study provides insight into the most pressing issues of the black population

November 24, 2019 Marques Travae 0

With November being the Month of Black Consciousness in Brazil, recently released study provides insight into the most pressing issues of the black population By […]

Only 7.4% of commercials feature black women in leading role, research reveals

October 10, 2019 Marques Travae 0

Only 7.4% of commercials feature black women in lead role, research reveals It’s basically the rule in any segment of Brazilian society. If there appears […]

Research shows increased presence of blacks in TV commercials; black men (1%-11%) and black women (4%-16%) see increases in representation

October 1, 2019 Marques Travae 0

Note from BW of Brazil: There was no way I couldn’t notice it. Everyday in the city of São Paulo millions of people take the […]

Did President Bolsonaro order Bank of Brazil to pull commercial from air because it featured too many black people?

April 27, 2019 Marques Travae 1

Note from BW of Brazil: Ya know, all the while that Jair Bolsonaro was campaigning to become the President of Brazil, he let people know […]

Company Preta, meaning black woman, offers free and collaborative image bank: for the representation of the black woman in communications

January 16, 2019 Marques Travae 0

Note from BW of Brazil: Now this is an area that I can most def relate to. When you run a blog, there is always a […]

Although there have been improvements, Brazil’s advertising industry still reinforces stereotypes about the black population, study says

January 13, 2019 Marques Travae 2

Note from BW of Brazil: Needless, advertising in Brazil leaves much to be desired if were expecting a fair representation of the Brazilian population. It […]

In new Perdigão Christmas commercial, a mostly black family is “thankful” for receiving a chicken that a mostly white family “donates”: What is the message here?

December 2, 2018 Marques Travae 0

In new Perdigão Christmas commercial, a mostly black family is “thankful” for receiving a chicken that a mostly white family “donates” By Marques Travae One […]

“Where are the white people?!?” New television commercial by Brazilian cosmetics chain receives 40% dislikes on You Tube after featuring a black family

August 2, 2018 Marques Travae 10

“Where are the white people?!?” New television commercial by Brazilian cosmetics chain receives 40% dislikes on You Tube. Why? It featured a black family on […]

a construc3a7c3a3o histc3b3rica do racismo no brasil

The historical construction of racism in Brazil: exclusion of blacks from access to land, low investment in education are factors in current racial inequalities

July 15, 2018 Marques Travae 2

Note from BW of Brazil: I’m quite sure that even as this blog will be completing seven years of exposing the racial situation in Brazil, […]

Meet Ana Flávia: From Salvador, Bahia, she recently made history after becoming the first black woman to win the Ford Models contest

December 15, 2016 Marques Travae 3

Note from BW of Brazil: Well anyone who heard about this story recently just knew that she would make headlines here at BW of Brazil! […]

Persecuted as the only black woman in a beauty pageant, Carolina Pinheiro dos Passos says: “I represent blacks!”

November 4, 2015 Marques Travae 1

Note from BW of Brazil: One can gain quite a bit of insight into how race plays out in many minds by simply analyzing something […]

Black Women Of Brazil

The site dedicated to Brazilian women of African descent

Advertising

Bombril scouring pad “Krespinha” re-released; product debuted in 1950s using racist image of a black girl – stereotypes associate product with black hair

“Where are the Brazilian children?”: Brazilian governmental campaign for economic recovery features all white-skinned children with Caucasian features

“Advertising itself was born racist”: Brazil’s advertising industry continues to value whiteness, but black presence has recently increased, what does this mean?

With November being the Month of Black Consciousness in Brazil, recently released study provides insight into the most pressing issues of the black population

Only 7.4% of commercials feature black women in leading role, research reveals

Research shows increased presence of blacks in TV commercials; black men (1%-11%) and black women (4%-16%) see increases in representation

Did President Bolsonaro order Bank of Brazil to pull commercial from air because it featured too many black people?

Company Preta, meaning black woman, offers free and collaborative image bank: for the representation of the black woman in communications

Although there have been improvements, Brazil’s advertising industry still reinforces stereotypes about the black population, study says

In new Perdigão Christmas commercial, a mostly black family is “thankful” for receiving a chicken that a mostly white family “donates”: What is the message here?

“Where are the white people?!?” New television commercial by Brazilian cosmetics chain receives 40% dislikes on You Tube after featuring a black family

The historical construction of racism in Brazil: exclusion of blacks from access to land, low investment in education are factors in current racial inequalities

Meet Ana Flávia: From Salvador, Bahia, she recently made history after becoming the first black woman to win the Ford Models contest

Persecuted as the only black woman in a beauty pageant, Carolina Pinheiro dos Passos says: “I represent blacks!”

Afrodengo: Social network brings together black men and black women for relationships and strengthening of the black community against racism

“We blacks are born and raised so that we don’t want to marry each other”: Interracial relationships, eugenics and militancy

“Mr. Governor, your police killed an entire family”: Body of teenager killed in police operation in São Gonçalo is buried with calls for justice

Actress Erika Januza opens up about cutting her hair short, the end of a recent relationship, swirling and the difficulty of dating as a black woman

Covid-19: Unmasking racial inequalities in Brazil – In a period of two weeks, the number of blacks killed by coronavirus is five times higher in Brazil

African traditions permeate Brazilian Popular Music: Afro-Brazilian religions continue to influence songwriters and musical groups

Actor Terry Crews sends message of support to family of João Pedro, 14-year old black teen who was killed in a Military Police operation in Rio

Drik Barbosa sews the strength of black women with a mix of rap, funk and pop; artist also has her own clothing line reinforcing the freedom of women

“They thought that the standard of beauty was that of the white”: Entre Pretos (between black people) photo shoot values self-esteem of black people

90 years of Tony Tornado: With his afro, James Brown-influenced Soul, singer’s style and music ushered a new era of black pride in Brazil in the early 1970s

Bombril scouring pad “Krespinha” re-released; product debuted in 1950s using racist image of a black girl – stereotypes associate product with black hair

“Where are the Brazilian children?”: Brazilian governmental campaign for economic recovery features all white-skinned children with Caucasian features

“Advertising itself was born racist”: Brazil’s advertising industry continues to value whiteness, but black presence has recently increased, what does this mean?

With November being the Month of Black Consciousness in Brazil, recently released study provides insight into the most pressing issues of the black population

Only 7.4% of commercials feature black women in leading role, research reveals