Black Women of Brazil

The site dedicated to Brazilian women of African descent

“Blacks don’t buy”…Really? By the end of 2017, black Brazilians will have moved more than $1.6 trillion reais


Note from BW of Brazil: The title of today’s article is based on the myth that Brazilian advertisers use whenever asked why they don’t feature more black people in their … Continue reading

October 22, 2017 · 1 Comment

Three steps to sincere diversity in advertising: Recent commercials featuring black models/actors show how diversity in advertising is possible


Note from BW of Brazil: The struggle for black representation in all areas of Brazilian society is an ongoing battle. And even with progress advancing at an ever so slow … Continue reading

April 15, 2017 · Leave a comment

Whites still make up 90% of Brazilian advertising, but three recent commercials featuring Afro-Brazilians provide a glimmer of hope for racial diversity


Note from BW of Brazil: One post (among many) revealed a fact that is quite shocking: “In Brazilian advertising, more than 90% of the protagonists continue to be white.” Anyone … Continue reading

February 16, 2017 · 2 Comments

“The best student in the classroom can kill”?: Ministry of Transportion removes racist campaign ad featuring a black male; organization takes legal action


Note from BW of Brazil: The issue of race, Brazil and yet another controversy. Why would I be surprised? I’ve been covering just on this blog for more than five … Continue reading

January 13, 2017 · Leave a comment

Invisible consumers – Brazilian advertising ignores the representation of the black population


Note from BW of Brazil: If you live in Brazil or you’ve visited the country and have spent any amount of time watching television programming, and you analyze this media … Continue reading

November 28, 2016 · Leave a comment

Why do black women account for only 1% of the protagonists in Brazil’s TV commercials?


Note from BW of Brazil: Time after time, study after study, the numbers simply prove what our own eyes tell us: black women are invisible in Brazil! Of course we’re … Continue reading

June 29, 2016 · Leave a comment

White woman’s world? Why did a black actress mysteriously “disappear” from a popular shoe brand’s commercial?


Note from BW of Brazil: You really can’t make this type of stuff up! Of course I can already imagine that those who prefer not to see certain facts will … Continue reading

June 3, 2016 · 8 Comments