Black Women of Brazil

The site dedicated to Brazilian women of African descent

Good for entertainment but not more serious presentations: On Brazilian television, only 3.7% of the hosts are black, says research


  Note from BW of Brazil: Well as we can see, some things change extremely slowly if not at all. Journalism is one of those fields, of the many in … Continue reading

July 1, 2017 · 1 Comment

Brazilians expect more representation from advertisements; 85% of blacks believes that companies must respect the diversity of their customers


Note from BW of Brazil: The data is there and has been there for years. In terms of the manner that the Brazilian media portrays Brazilians, the diversity of the … Continue reading

June 18, 2017 · 1 Comment

Three steps to sincere diversity in advertising: Recent commercials featuring black models/actors show how diversity in advertising is possible


Note from BW of Brazil: The struggle for black representation in all areas of Brazilian society is an ongoing battle. And even with progress advancing at an ever so slow … Continue reading

April 15, 2017 · Leave a comment

“A little nigger girl? Not here!” Scholarship student target of racist comment at event of FGV, one of Brazil’s top-ranking universities


Note from BW of Brazil: So once again, Brazil demonstrates its racist, exclusionary tendencies. As I’ve been following these incidents for time, it appears that tension over Afro-Brazilian students frequently … Continue reading

March 18, 2017 · 1 Comment

Whites still make up 90% of Brazilian advertising, but three recent commercials featuring Afro-Brazilians provide a glimmer of hope for racial diversity


Note from BW of Brazil: One post (among many) revealed a fact that is quite shocking: “In Brazilian advertising, more than 90% of the protagonists continue to be white.” Anyone … Continue reading

February 16, 2017 · 2 Comments

Consultant Patrícia Santos de Jesus explains how companies that include minorities understand the customer better and gain more market share


Note from BW of Brazil: As loyal readers of this blog know, the issue of racism in Brazilian society is a major theme covered on this blog. And this topic continues … Continue reading

January 20, 2017 · Leave a comment

Where were black Brazilians during the protests calling for the president’s removal? They came out in force in a separate rally in her support!


Note from BW of Brazil: Featured in a previous post, the protests throughout Brazil calling for the end of the Dilma Rousseff presidency captured international headlines last week but several … Continue reading

March 24, 2016