Note from BW of Brazil: In the past few days, the BW of Brazil blog has been attracting numerous new readers due to a recent report/documentary about former Globeleza and current Record TV actress Nayara Justino. We’ve shared Nayara’s rise, fall and rebound ever since she came on the scene a few years ago after winning a nationally televised contest to replace the outgoing Globeleza girl Aline Prado. The documentary produced by The Guardian newspaper features editor and translator Marques Travae breaking down some facts about not only Nayara but racial politics in Brazil as a whole.
“Too black for Brazil”
The brief documentary speaks to a number of issues that are consistently featured here on the blog. Colorism. The representation of Globo TV’s Globeleza personality. Prejudice. The “place” reserved for black Brazilians. The embranquecimento (whitening) of the black population through interracial unions. Interestingly, Nayara’s own mother speaks of how black skin is disappearing in her family even as her daughter is also married to a white guy. All in all, a great little snapshot of how race and color plays out in Brazil. Very short clocking in at over 9 minutes, but just enough to make viewers curious for more details; which is why BW of Brazil is here!
News about the documentary was quickly picked up in the Brazilian media as the video was shared within Brazilian social media circles. Below are just a few of the reports from Brazilian sites that appeared shortly after the film’s release.
British daily ‘The Guardian’ releases short film about actress Nayara Justino who believes she lost the role of Globeleza girl “for being too black”
Courtesy of Vio Mundo
The video featured in this report was produced by the British daily The Guardian.
To complement it it’s necessary to add that the Brazilian elite imported pseudoscience from Europe attesting to the superiority of whites in relation to blacks. It had been made to justify the colonial massacre committed by Europeans in the scramble for Africa. Because of this, blacks had no soul, were barbarians and had no history.
The Brazilian elite, in a tragicomic way, imported theories and derived from them the thesis of the whitening of the population. It was the official policy that brought immigrants from all over the world, to free Brazil from its black blood.
The descendants of slaves, abandoned by the state after abolition, plunged definitely into a second slavery. The remains of “the darker, the worse” and the mulata woman as an object of sexual desire of Europeans were incorporated into sexist, racist and colonized Brazilianness.
Racism against Nayara Justin became a documentary that shows how late the country is on the subject
Courtesy of iG
The British newspaper The Guardian decided to show in the form of a documentary that at Carnival there is also racism and chose the former Globeleza Nayara Justino to illustrate it, showing in images pictures how a black woman is no longer the Globeleza girl because of being “too dark”.
Nayara was elected Globeleza in 2013, but soon began receiving racist comments on Facebook and, shortly thereafter, was informed that was no longer the muse of the Carnival vignette.
“I found out when they called me and said ‘You will no longer be [the Globeleza]. Thank you very much, we loved your participation.'” According to a friend, the station didn’t explain the reason for the decision.
The documentary broadcast by the newspaper shows that racism is not only whites but also of the black community itself, and for Nayara, that’s the worst part. Currently she is an actress of Record TV and continues dancing samba in the Acadêmicos da Rocinha samba school in Rio.
In 2015 other Globo TV personalities also went through this kind of situation in social networks and even had to press charges. Actresses Taís Araújo and Sheron Menezes and journalist Maju Coutinho were not the first, let alone the last to go through such a situation.